IMPULSE Magazine is a women-led contemporary arts and culture publication focused on storytelling, immigration, and gender rights. The online publication is committed to represent marginalized voices in the creative industry.
Project type
Instagram Branding Design
Role
Creative Direction
Visual Identity
Graphic Design
Tools
Figma
Overview
Branding Colors
Using a bold yellow to symbolize IMPULSE’s pioneering spirit and advocacy for immigrant voices, I paired it with vibrant accents to cultivate open-mindedness from the personal stories IMPULSE shares in its immigrant artist interviews. I added some silver tones to give the magazine a touch of futurism to aid its focus on new media and installation art.
Post Template Design
Adaptable post templates to emphasize brand identity through Instagram feed.
Quote Template Design
To make quotes more engaging and shareable, I designed templates that
Break long quotes into shorter segments
Incorporate complementary visuals to maintain user interest on a fast-paced platform like Instagram.
Growth Strategy
Leveraging my experience in Instagram management, I analyzed IMPULSE’s user engagement, identified key follower personas, and crafted ads promotion strategies to grow both follower base. In just a month, these strategies helped double the account’s following.